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Late to the Party

Words

Ivo Koenen

Photos

Larendo van Gennip

Good things take time. As cyclists, we know this better than anyone. It’s the patience in training, the persistence on the climb, and the relentless pursuit of that perfect ride. Today, we’re excited to finally introduce Estique—a brand born from that same dedication, passion, and attention to detail.

It took a whole lot of time to get this party started.

The road to this launch has been longer than anticipated. But just as every great ride is worth the effort, every delay in our journey was a step towards creating something truly exceptional. We didn’t just want to be another name in the world of cycling; we wanted to bring something unique, something meaningful.

cycling is a sport for everyone

Our initial collection is designed specifically for women and men, crafted with the finest materials. We know that cycling is a sport for everyone, and while we’re starting with a focus on men’s apparel, our vision has always included women as an integral part of our community. With admiration for the growing number of women in the cycling world, we are already working on expanding our collection to include women’s gear that matches the same high standards. Stay tuned, because we’re committed to launching a line that empowers female cyclists as much as their male counterparts.

Dare to be disruptive

We’re thrilled to finally share Estique with you, and we’re even more excited about what’s to come. Thank you for your patience, your passion, and your belief in what we’re building. It’s been a long time coming, but we’re ready to roll.

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